UX PROJECT SHOWCASE
UX PROJECT SHOWCASE
Optimizing First Touch:
Redesigning the UXReport Homepage to Drive Conversions and Engagement
Optimizing First Touch:
Redesigning the UXReport Homepage to Drive Conversions and Engagement
Under NDA
Project Overview
Project Overview
About
UXReport is a platform that helps users quickly identify website issues through an automated audit, powered by AI.
UXReport is a platform that helps users quickly identify website issues through an automated audit, powered by AI.
The homepage was not effectively guiding new visitors to try the product. Users lacked onboarding or guidance to understand how the tool works. There were missed opportunities to engage users with visuals, testimonials, and interactive explanations which contributed to early drop-off.
The homepage was not effectively guiding new visitors to try the product. Users lacked onboarding or guidance to understand how the tool works. There were missed opportunities to engage users with visuals, testimonials, and interactive explanations which contributed to early drop-off.
Platform Impact:
My goal was to make the homepage clearer, more trustworthy, and easier to use, to boost user engagement and free audit starts.
My goal was to make the homepage clearer, more trustworthy, and easier to use, to boost user engagement and free audit starts.
I did that by introducing short onboarding-style videos that explain the product in four clear steps and added a testimonial video directly on the homepage helping to build instant credibility.
I did that by introducing short onboarding-style videos that explain the product in four clear steps and added a testimonial video directly on the homepage helping to build instant credibility.
Team
UX Designer
Product Owner
My Role
Lead the UX
Design Activities
UX Research
User Journey Mapping
UI
Interaction Design
Industry
User Experience analytics / SaaS
Project Outcomes
Enhanced
First-time user engagement and confidence about what to expect
Enabled
Short interactive onboarding
Reduced
Early drop off and confusion from users
Project Outcomes
Enhanced
First-time user engagement and confidence about what to expect
Reduced
Early drop off and confusion from users
Enabled
Short interactive onboarding
What
I learned
I learned that even a strong, well-built product can struggle without clear visual proof and a structured onboarding experience. Establishing trust early and answering users’ questions upfront is essential—especially for new products entering the market.
This project highlighted how crucial it is to build credibility and engage visitors from the very first moment, particularly in an environment where attention spans are shorter
than ever.
Design Process
Problem Discovery
General Problem Statement
The Design Process
(Double Diamond)
Task Analysis
Final Prototype
Measure the user behaviour and iterate
Usability Expert Review
Design Concepts
Brief
Solution Discovery
(Business Problem)
© 2025 GG Creative. All Rights Reserved.
© 2025 GG Creative. All Rights Reserved.
Want to collaborate?
Want to collaborate?
Contact Me
Design Process
Problem Discovery
General Problem Statement
The Design Process
(Double Diamond)
Task Analysis
Final Prototype
Measure the user behaviour and iterate
Usability Expert Review
Design Concepts
Brief
Solution Discovery
(Business Problem)
What I learned
I learned that even a strong, well-built product can struggle without clear visual proof and a structured onboarding experience. Establishing trust early and answering users’ questions upfront is essential—especially for new products entering the market.
This project highlighted how crucial it is to build credibility and engage visitors from the very first moment, particularly in an environment where attention spans are shorter than ever.