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UX PROJECT SHOWCASE

Building Innovative AI

Powered Mobile App for

Smart Finance and Control

Building Innovative AI

Powered Mobile App for

Smart Finance and Control

Under NDA

Project Overview

About

I designed an AI-powered personal finance app that helps users manage spending with empathy and real financial guidance — making money management more human
and effective.

I designed an AI-powered personal finance app that helps users manage spending with empathy and real financial guidance — making money management more human and effective.

The idea came from observing how traditional budgeting apps focus only on numbers while ignoring the emotional side of spending — the real reason many people struggle to stay in control. I wanted to create something that helps users understand why they spend, not just track what they bought.

Business Impact

From a business perspective, this would open the doors to deeper user engagement, stronger trust, and a highly differentiated financial product in an overcrowded market.

From a business perspective, this would open the doors to deeper user

engagement, stronger trust, and a highly differentiated financial product in an overcrowded market.

Ultimately, it positions the app as not just a tracker, but a personal financial companion people actually want to

return to.

Design Activities

UX Research

Competitor Analysis

Information Architecture & User Flows

UI Design

Team

UX Designer

Industry

Fintech

My Role

UX/UI Designer

Project Outcomes

Unified

The look, feel, and user experience across the whole mobile app

Transformed

Personal finance into a human,

emotionally aware system powered by AI

Personal finance into a human,

emotionally aware system powered by AI

Enabled

Personazible chatbot that blends empathy with smart financial insights

Final UI

What

I learned

What

I learned

I learned that many people still don’t fully trust AI with their personal finances. That’s why I focused on creating something that feels supportive and human.

The real breakthrough was designing an assistant that understands why people spend, not just how much. Blending clear financial insights with empathy showed me how AI can actually make money management feel more personal

and reassuring.

Research

Explored user frustrations around budgeting apps, analyzed competitors, and identified a market gap: the lack of emotional awareness and

supportive guidance

Definition

Framed the core problem and created personas to capture emotional needs and guide the future design choices.

UX Structure & Flows

Mapped information architecture and user journeys. Built wireframes to validate layout and hierarchy.

Measurement Plan

Defined how I will validate the concept: Task Success Rate for core flows, Emotional Response Mapping to measure empathy impact, and SUS for overall usability — metrics to guide future iterations.

Design

Created design system and translated UI into high-fidelity screens.

Concept & Feature

Ideation

Defined the product concept and the

key features.

Design Process

Research

Explored user frustrations around budgeting apps, analyzed competitors, and identified a market gap: the lack of emotional awareness and supportive guidance

Definition

Framed the core problem and created personas to capture emotional needs and guide the future design choices.

UX Structure & Flows

Mapped information architecture and user journeys. Built wireframes to validate layout and hierarchy.

Measurement Plan

Defined how I will validate the concept: Task Success Rate for core flows, Emotional Response Mapping to measure empathy impact, and SUS for overall usability — metrics to guide future iterations.

Design

Created design system and translated UI into

high-fidelity screens.

Concept & Feature

Ideation

Defined the product concept and the

key features.

Design Process

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